European film mountain

Many educated individuals express a disinterest in attending European or "art-house" films, a sentiment supported by distributor statistics indicating that the majority of films viewed in Europe are of American origin. Yet, this overlooks gems such as the charming romantic comedy "Il Postino" from Italy and the accomplished Danish horror film "Nightwatch," both currently making waves in British cinemas. However, the rise of what critics term "Europudding" complicates matters. 

Mountain Filming 

This phenomenon refers to co-productions that lack cohesion, often featuring multinational casts and settings but failing to resonate with audiences. The term "Europudding" gained prominence in 1990, following the release of several notably disjointed co-productions. Despite some successful examples, such as "Land and Freedom" and "Orlando," the trend persists, fueled by bureaucratic financing from various European entities. The lack of financial incentives for commercial success, combined with the unchecked approval of projects, results in questionable screenplays and disjointed films that fail to connect with audiences.

Moreover, the influence of certain individuals, like Simon Relph and Simon Perry, exacerbates the Europudding dilemma. As European cinema grapples with these challenges, there's a growing need for both filmmakers and governments to prioritize audience appeal and create an environment conducive to cinematic innovation and success.

Source : https://www.prospectmagazine.co.uk/culture/54940/european-film-mountain

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